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Ultimate Repair is Wella Professionals' brand-new hair repair treatment. Its promise is both simple and ambitious: repair damaged hair from the inside out in just 90 seconds.
Ultimate Repair, a new technology for damaged hair
Ultimate Repair revolutionizes the approach to hair repair with a new patented technology for ultimate repair. Until now, repair formulas have mainly targeted the inner component of the hair: the cortex. Ultimate Repair, on the other hand, is a holistic solution that rebuilds the bridges inside the cortex, while reconstituting the hair's outer barrier, thanks to its patented technology based on AHAs (Alpha Hydroxy Acids) and Omega-9.
And the results are in: 99% less breakage, 12x smoother hair and ultimate shine. These results have been confirmed after study and in comparison with a conventional shampoo without conditioner.
The story behind the science
Wella Professionals was inspired by the skin, which has the ability to regenerate itself in two ways: by renewing its cells on the inside, and by restoring its protective barrier on the outside.
Unlike skin cells, hair does not have the power to regenerate itself.
The scientists' challenge was therefore to reproduce the repairing powers of skin, but for hair. They succeeded with Ultimate Repair.
The innovation lies in the combination of two skincare ingredients: AHAs (Alpha Hydroxy Acids) and Omega-9s. Combined, these two ingredients repair all hair types and textures, from the inside out.
The Ultimate Repair skincare ritual is made up of four products designed for all hair types and textures: curly, wavy, fine, straight, thick... and more.
Each product benefits from new patented skincare-inspired technology based on Alpha Hydroxy Acids (AHAs) and Omega-9s, and offers virtually instant repair from the inside out. With creamy textures and a delicate signature fragrance, Ultimate Repair is an extraordinary skincare experience.
STEP 1: Cleanse and prepare
Ultimate Repair's light, creamy shampoo creates a luxurious lather for gentle, effective daily washing. It removes harmful impurities (metals, product build-up, excess sebum, dirt and pollution) and prepares hair for the repair process.
STEP 2: Strengthen and nourish
Creamy and intense, Ultimate Repair conditioner detangles, deeply strengthens and repairs hair without weighing it down. The level of repair is adapted to hair type according to pause time: 30 seconds for very fine or slightly damaged hair to 3 minutes for thick, very damaged hair.
STEP 3: Deep repair
Miracle Care is the star product of the Ultimate Repair ritual. It's a major innovation in repair technology. This light-textured leave-in spray repairs damaged hair from the inside out, in just 90 seconds. It detangles, strengthens and smoothes hair for a long-lasting effect.
STEP 4: Protect and prevent
Protective Care is a delicate serum that protects, repairs and smoothes all hair types.
Designed for daily application, it instantly reduces frizz and facilitates styling. It offers 5-in-1 protection against breakage, UV damage, heat (up to 230°C), frequent brushing and frizz.
